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GuideRead time: 3 min read2026-01-12
Understanding CPA settlement cycles
Settlement cycles define when revenue becomes withdrawable. Understand verification windows, clawbacks, and payment batches.
What the settlement cycle includes
Publishers submit conversions and proof.
Advertisers verify events and reject invalid traffic.
Networks batch payouts after verification windows close.
Why verification windows exist
Fraud checks and chargeback protection require a delay.
Some offers validate post-install actions that happen days later.
Networks align their payouts with advertiser billing schedules.
How to keep cash flow predictable
Maintain a rolling forecast of confirmed vs pending revenue.
Diversify offers with different settlement windows.
Monitor rejection reasons and fix them early.
Key Takeaways
- Pending revenue is not withdrawable until verified.
- Offer terms determine the length of the cycle.
- Forecasting reduces surprise payout gaps.